Chocolate and Facebook
Tuesday, March 6th, 2012
Cadbury’s Creme Egg, it seems, is at present leading the field as far as Facebook fans are concerned – 2.25 million of them in the UK (and counting) which is almost 10% of the country’s Facebook population. It’s a curious thing. Continue reading
Keep on Swimming & Other Important Lessons From Fish
Monday, July 11th, 2011
The world’s gone mad. I’ve found inspiration in a fish. She wasn’t even real. I couldn’t even eat her. Her name was Dory and she helped another fish in the film, Finding Nemo.. Continue reading
What are you offering? Why should I buy?
Monday, June 6th, 2011
With a good proposition it’s easier to market your business – and much easier for your customers to decide to buy. It’s what helps customers see that the value of the return is greater than the cost of investment. Continue reading
Creating great case studies
Thursday, April 28th, 2011
Case studies can be a great way to show off the benefits of your product or service. A customer who is willing to go on the record to endorse your company sends a message of trust… Continue reading
Confident Radio Interviews
Wednesday, April 20th, 2011
According to Rajar 47 million adults tune in to radio every week. If radio forms part of your PR effort, or you’re invited to do an interview, planning and preparation, as always, is the key to a confident performance. Continue reading
Overcoming writer’s block
Wednesday, March 16th, 2011
Need to improve your every day business writing? Here are a few simple tricks that will help you produce zip-zapping text in half the time. Continue reading
Growing through referral
Wednesday, March 16th, 2011
Whatever business you’re in, nothing feels as good (or works as well) as a referral from a delighted customer. Continue reading
Writing successful press releases
Tuesday, March 8th, 2011
Press releases are a good way to promote your business – they can be issued to your target media and used as new content on your website or in your e-newsletter. Continue reading
