We help businesses communicate so effectively, their customers seek them out, stay with them and recommend them.

Words are powerful. Yet the right ones are not always easy to find.

I am an experienced and creative copywriter based in Cheshire.  If you need helping in writing engaging content for your website or marketing materials, you’ve come to the right place.

Why?  Because with GoodWord, you get more than good words.

From memorable straplines and keyword-rich web content through to well-written proposals, business reports, articles, blog posts and email newsletters, I can create persuasive copy to get your message across with impact and consistency.

Why invest in professional copywriting?

If you want to win good customers and keep them, you’ve got to do some communicating!  Interesting, keyword-rich web content will help to improve your Google rankings and attract customers who are looking for what you sell.

Also, regular communication with existing customers about matters that are important to them will help generate repeat business and encourage others to spread the word about what you can do.

Marketing your expertise

Lots of companies invest in professional web design or spend significant chunks on brochures without giving the same attention to the words their prospects or customers will read.  So they miss opportunities to show how they’ll solve their customer’s biggest problems, or to position themselves as the ‘go to’ experts in their field.  Or they start an email newsletter/blog/social media campaign and then are unable to generate the ideas or find the time to make the most of these marketing channels.  That’s where I can help.

Commercial copywriting for better marketing results

I have 20 years’ experience in journalism, marketing and PR with some of the UK’s biggest brands.  I’m passionate about digital marketing, and a firm believer in the power of content marketing, so you get strategic, commercial thinking before creative copywriting. I’ll work in partnership with you to determine the right approach for your business and budget and then execute the plans and report back regularly, so the results can be measured.

Find out more about me or get in touch to discuss your needs.


Why use GoodWord How can you be sure we'll deliver the results you need. Our service guarantee means we'll write until you're happy with every word.
  • We have used many marketing companies in the past and not been entirely satisfied. However, since joining forces with Claire she has become our virtual marketing department...we’ve seen an increase in sales...I would highly recommend Claire’s services. — Pace Telecom

    Working with Claire was straight-forward and very enjoyable, she understood my brief and turned my thoughts into reality. I would not hesitate to use her services again. — Charisma Interior Design

    Claire is easy to work with...her ideas enable us to think of what we do in a new and innovative way. — Your Life Your Way

    GoodWord produced a first-class comprehensive white paper...that produced in excess of 50 leads. — Caltech CRM Solutions

    We decided to use GoodWord to bring to life all the good ideas around our brand - Claire has more than delivered on this. — Croes Howell Restaurant

    Claire has consistently delivered exceptional marketing communications programmes. — Airwave Solutions

    Claire handheld us through the whole process and spent a huge amount of time ensuring that the finished product was exactly what she wanted. She was lovely to work with. — Temples Lettings

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    The GoodWord approach centres
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