Words are powerful. Yet the right ones are not always easy to find.

I am an experienced and creative copywriter based in Cheshire.  If you need helping in writing engaging content for your website or marketing materials, you’ve come to the right place.

Why?  Because with GoodWord, you get more than good words.

From memorable straplines and keyword-rich web content through to well-written proposals, business reports, articles, blog posts and email newsletters, I can create persuasive copy to get your message across with impact and consistency.

Why invest in professional copywriting?

If you want to win good customers and keep them, you’ve got to do some communicating!  Interesting, keyword-rich web content will help to improve your Google rankings and attract customers who are looking for what you sell.

Also, regular communication with existing customers about matters that are important to them will help generate repeat business and encourage others to spread the word about what you can do.

Marketing your expertise

Lots of companies invest in professional web design or spend significant chunks on brochures without giving the same attention to the words their prospects or customers will read.  So they miss opportunities to show how they’ll solve their clients’ biggest problems, or to position themselves as the ‘go to’ experts in their field.  Or they start an email newsletter/blog/social media campaign and then are unable to generate the ideas or find the time to make the most of these marketing channels.  That’s where I can help.

Commercial copywriting for better marketing results

I have 20 years’ experience in journalism, marketing and PR with some of the UK’s biggest brands.  I’m passionate about digital marketing, and a firm believer in the power of content marketing, so you get strategic, commercial thinking before creative copywriting. I’ll work in partnership with you to determine the right approach for your business and budget and then execute the plans and report back regularly, so the results can be measured.

Find out more about me or get in touch – I won’t bite!